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Meet some of the crew!

Posted on November 07 2016

Just ride it first opened its doors 6 years ago in 2010 offering bike servicing for the single speed and fixie market.  We learnt quickly that our customers didn’t want standard made for masses machines but wanted something more specialised, personal and one of a kind. At just ride it we give the customers what they want, and it expanded into a custom bike shop.  Because of our unique approach to the fixed gear market we gained a strong following in our hometown Melbourne.  Today we have over 10,000 followers on social media and the brand is expanding internationally with our store in London and offering our services to the fixie market in Perth.

Our London store, located in Sevenoaks Kent, opened its doors earlier this year, providing its services to the British and European market.  Run by Chris Burridge, you can be guaranteed the best service offering nothing but the best quality.  These guys pride themselves on honesty, reliability, knowledge and excellent service. Check out the UK online store at

Most recently we opened our Perth location which is run by the one and only Ken Tovich.  Ken has a background in finance, he is also a musician, tennis coach, sales rep and he was in the army.  Did we mention he also an extreme sports enthusiast? Extreme skiing, mountain biking, windsurfing to name but a few. How does the extreme sports man get to work…on one of our JRI machines.  With Ken you are ensured excellent service and in depth knowledge about our products and a highly skilled mechanic, Alex Carter, who is most likely to have custom hair to match your custom bike.

Here at Just Ride It, we got some exciting new plans for the future and focusing on product development with some exciting new treats, like our newly stocked encore wheels, just in time for the summer. The business and team is getting bigger and better, and each of us we will ensure the best possible experience for the customer!


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