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Birth Announcement!!!: Cujo 2019 In the world of product design, it’s a very tricky exercise to predict trends and exactly what products and features will entice consumer interest.  It’s a lot easier to stick with what you know and simply design something you would want yourself - and if it appeals to others… win-win!  Such was the original design mandate behind 2018’s monstrously popular Cujo Pro, a somewhat utilitarian build featuring a track geometry and disruptively simple component collaboration that begged owners to pimp their ride.   The design team’s goal of creating a sporty ride that only a track...

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We've put together this short animation for you to watch that explains how easy it to get on one of our bikes, and it doesn't have to break the bank! 

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Line of Succession:  Sneak Preview of the 2019 JRI Line While many have taken shelter from the harsh Australian winter simply content to wait out the 15 degree days until more civilized temperatures return, the propeller-heads at JRI Labs have been finalizing what promises to be the revered marque’s most extensive product offering yet.     Inspired by “distressed” stainless appliances in Mum’s kitchen and following the recent factory-punk trend towards industrial and metallic finishes, the JRI design team has expanded the line-up, offering more dimension and depth than the simple spray bomb matte treatments Batman uses to hide Ikea-weekend morning...

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Melbourne is a city that can hold a treasure trove of experiences. From character-filled laneways to every cuisine from every culture to world-class sporting events, the city literally can offer something that will appeal to everyone. So, it should come as no surprise if you find yourself sharing a bike lane or city street with 4-time F1 Championship Winner Sebastian Vettel the next time you pull up to an intersection in the Melbourne CBD. During last year’s 2017 Australian F1 GP, Mr.Vettel popped into JRI HQ while having a bit of a wander on Brunswick Street through iconic Fitzroy. Of...

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