The Team and About Us

Just Ride It was born in the New Year period of 2010-2011. We started with a clear mindset to service the single speed and fixed gear market. It was apparent that riders of these simple machines didn't just want an off the shelf bike, designed in an office to fit the masses, they wanted something unique, special, personal. It’s for that reason we became a dedicated custom bike shop.

We quickly gained a strong following in our home city of Melbourne and further afield to other parts of Australia. Through social media this following grew to new heights with increased interest from international customers.

Over the last 4+ years we have continually developed our offerings, adding new products and manufacturers on an almost monthly basis. We strive to offer something for everyone. Whether you are a new rider or someone with years of experience we can cater to your needs. We offer budget bikes for the casual rider or high performance machines with a dedicated purpose.

Alongside our offerings to the general public we are also a specialist in working with other businesses to create branded bikes with many potential uses. Whether used for advertising purposes, giveaways or anything in between, we can create a unique talking point, perfect for promoting your brand. See some of our previous clients here.

We have developed a great team at Just Ride It, each member bringing something new and different to the table. All of our staff go above and beyond to ensure the best possible experience for the customer. You’ll often find the guys in the workshop many hours after close of business getting things across the line.



Steve – Founder

Steve has been riding a bike of some kind all his life. Whether it’s downhill, trials, mountain, road or fixed he’s got them all. After working in numerous industries in various countries he finally decided to do something he loved and founded the Just Ride It brand. Steve has a great passion for all things bikes, you can find him in our Brunswick Street store most days cranking DnB.



Chris – Business Development / Corporate Sales

With a background in the automotive world he has great corporate skills and heads up our business development. If you are a corporate customer with an interest in partnering with us, Chris will be your main point of contact. A true cycling enthusiast, his collection keeps expanding. He can be found riding from meeting to meeting on the streets of Melbourne and beyond.



Karl – Head Mechanic

Le Mans 24 hour race mechanic, turned bicycle mechanic. After years of working in world class motorsport establishments across the globe Karl has joined our team as head mechanic. He has a fine eye for detail and ensures every bike exceeds expectations. He’s become a fixie nut and is always up to something, be it on his own or friend's bikes.




Jesse – Custom Fabrication

Give this a guy a welder and some tubing and he will create! As an expert in metalwork and welding Jesse is well equipped to make your wildest frame dreams come to life! From low riders to fat fixies he can make it happen. With 1st place trophies for construction and design you know you've come to the right place.