Levi's Commuter
We approached Levi’s® to create bikes for a promotion campaign for their cyclist specific Commuter™ range. The final design included a fully customised hand stitched Commuter Denim saddle and bar wrap. We rolled out 20 bikes to all Levi’s® stores in Australia, Barkers in New Zealand and even across to Head Office in San Francisco. The in store campaign ran as a “Spend $150 in store and go into the Draw”. This was met with a great response across all stores.
Christopher Valneris
How much is the bike worth and how many were made?