St Jerome’s - The Hotel
We approached Get Notorious group who is the parent company of such iconic Melbourne institutions as 1000 £ Bend, Ponyfish Island, Sister Bella and the international group of St Jerome’s Laneway Festivals. We worked with the PR and marketing teams to create a run of bikes for the launch of the hotel in May. This was a collaboration with YGAP who are an organisation who run social enterprises and fundraising campaigns which helps find and inspire impact entrepreneurs to end poverty through social business. The bikes will be hired by Hotel guests under the Pushies for Purpose/5cent campaign.