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Those in the West can now check out and try JRI’s products before they purchase by dropping in on the William Street Cycle Co (WSCC for short), located in Perth, Western Australia. All of us here at Team JRI are stoked to be working with the WSCC in Northbridge, it's a cool shop in a cool part of town. Started in November 2016, the WSCC is not your average bike store - part café, part bike shop, it all contributes to what owner Marc Nesbitt wanted, a relaxing and non-threatening environment where urban travellers can check out a selective range of...

Featuring the new 2018 DarkMatter and Team Frame by JRI,  “the Test Ride” is now up on the JustRideIt YouTube channel.  Check out the new frames and some sick riding courtesy of JRI-sponsored team rider Rob (Instagram: eightyxproof) and local Fitzroy gun Finn (Instagram: week.away) as they put the new framesets through their paces. Shot entirely on location in Fitzroy, Victoria (JRI’s very own ‘hood) and including guest appearances by Melbourne’s ubiquitous and opinion-polarizing O-Bikes, the new video was inspired by some fantastic early summer weather in December and shot spontaneously on a single Saturday afternoon.  It showcases the unencumbered...

…Team JRI are pleased to announce the latest evolution of the T-series, the new 2018 T6 LowPro. The T-series was originally introduced in 2013 to a specific design criteria meant to offer many of the aerodynamic and handling advantages of a track bike without the commitment of an overly aggressive riding position.  The goal was to create a versatile design that could perform as well as a performance track bike as it could be comfortably and easily used as a daily commuter. We continued to improve and evolve the T through 3 variants of T5 and the original T6 last year,...

Featuring the new 2018 JRI Townie and OilSlick builds, Covered in Chrome is the story of two riders meeting for a late night mash through the streets of the Perth CBD. Showcasing the Perth skyline and Perth-based JRI test riders Blake and Josh, the clip was shot entirely from an Uber and is set to Brisbane alt-rock band Violent Soho’s “Covered in Chrome” (seriously awesome band). As a back story, when the JRI team initially developed the video concept in closed late-night production meetings, the lyrics to the song were proposed by Dallas Royal, a Dunsborough, WA-based band/media consultant as...

They’ve arrived, they’re in stock and they’re ready to go… Team JRI’s new sticks for 2018!!!  The design team at JRI is pleased to announce 3 distinctive new builds – introducing the Townie, OilSlick, and Dark Matter. Inspired by a modernist industrial design ethos ideally suited to the minimalist aesthetic often associated with trackbikes and singlespeeds, this year’s rides sport functional and utilitarian commercial grade finishes that combine design and manufacturing clearly reminiscent of the early 20th Century Bauhaus movement. To clarify, they look like something forged by Sauron in the fires of Mount Doom and wouldn’t seem out of...